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4 reasons why smiley face feedback has really taken off

Yes they really are everywhere. I’m sure you’ll have seen a screen or device inviting you to give feedback after a purchase, during a journey or as leaving a hospital appointment.

From simple happy or not rating feedback in airports through to interactive customer feedback kiosks with multiple questions in train stations - the age of in the moment feedback has arrived.

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8 things you should know about feedback kiosks

 
1. They’re free standing

Is that really a big deal? Well it means you have flexibility to place them where they will best serve your requirements. It means they're quick and easy to implement which saves time and money.

(Wall and counter top versions are available too!)

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Why bother investing in customer feedback solutions?

According to a report from American Express, three in five Americans (59%) would try a new brand or company for a better service experience. This reflects an emerging global trend.

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Emotional service: It Ain’t What You Do…

ViewPoint welcomes guest blogger Richard Quarterman back with the next installment in the Customer Service blog series :

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Function vs Emotion in Customer Service Strategy

Through my years working on customer service strategy, I came across several  attempts to create a model for customer service delivery, from reputable organisations as varied as the Said Business School in Oxford, the Institute of Customer Service,  and of course the work we did ourselves in Waitrose.  One feature I started to notice was a juxtaposition of words like ‘tangible’ and ‘intangible’, ‘external’ and ‘internal’, ‘process’ and ‘culture’, and I started to gather these thoughts together into a juxtaposition of my own – ‘functional’ vs ‘emotional ‘. Almost all of these models could have a line drawn down the middle, and have these two labels applied to either side.

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Origins of the smiley face and its use in feedback

Have you ever wondered where the first smiley icon was used and why? In a news article I found in the Guardian the contested origins are linked to a 1963 American children's TV programme called ‘The Funny Company’. It featured a crude smiley face as a kids-club baseball cap logo, with the message ‘Keep Smiling’.

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Myths about feedback to forget in 2018

There are many misconceptions about feedback. Here we tackle some of the common ones and explain why you should revisit your feedback plans.

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Customer expectations are through the roof

... so you better take soundings. 

The digital revolution has impacted our culture and we find ourselves struggling to keep up with the pace of change.

One impact is to be less loyal and forgiving when things don’t quite work out how we expect. Think about the last time a website froze on you for a few seconds. We’re fast to abandon and click elsewhere for our expectations to be met.

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Fly Fishing in the Big Data Lake

4 minute read

It’s thought that the term ‘Big Data’ was first used at the end of the 1980s but the last few years has seen a rise in an additional phrase: ‘Data Lakes’ - large scale repositories of data held in their raw or source form. I suspect that the reason data lakes have become so popular is because the cost of storage and the tools necessary to manipulate Big Data has decreased dramatically. That doesn’t mean to say that they haven’t introduced a whole new set of challenges and pitfalls as well.

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Why you should get started in measuring customer feedback

 2 minute read

We all need feedback. From healthy infant development, through school and college and into our work-life, getting constructive feedback is essential. So why isn’t the same said for customer feedback?

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