Newspaper

Blog

James Collinson

James Collinson
Find me on:

Recent Posts

0 Comments

Is your survey design holding back your customers' feedback?

3 minute read

It’s a known issue and the bugbear of many a CX or Insight professional. Businesses value feedback; it helps attract and retain both customers and employees alike. But as customers, or feedback givers, we become less interested. Typical sentiments along the lines of, “I’ve got what I need,” “sorry, no time!” or “I don’t believe my opinion will make a difference” all yield the same result – we don’t bother giving feedback. In short, businesses care about feedback, customers don’t. 

Read More

Leave a Reply