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7 suggestions for places you could use touchscreen feedback.

4 minute read

The use of touch screens for feedback, often called kiosks, totems or terminals, is on the increase. Only 10 years ago people would gingerly touch the screen and wonder if it would actually work! Now we are seeing the ‘self-service kiosk’ being used constantly in many retail, health and commercial settings.

 

Here are 7 places that touchscreen feedback works well:

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Tablet surveys give effective feedback

I remember the first survey I was asked to complete in the street.  I can’t recall what the survey was about – I just remember that it was very long, some of the questions had to be repeated before I understood them and the next question often took no account of the previous answer given! An increasingly frustrating exercise for me and an increasingly awkward one for the person with the clipboard.

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Do paper surveys still have a future ?

Do paper surveys still have a future in an age of online, SMS, tablet and kiosk based feedback solutions? The answer is a resounding ‘yes’.

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How to design an engaging survey

Some surveys are brilliant, but not all surveys are effective. Some get overwhelming replies whilst others struggle to get one. Why? In our experience, the overall design of the survey plays a significant role.

 

Good survey design focuses on making it appealing to your audience to engage and this means thinking about more than just the questions you ask. And with so many different methods for running surveys, there are a few important things to think about and a few pitfalls to avoid.

 

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10 reasons to use In-The-Moment customer feedback

We’re all so busy, rushing here and there, making decisions on the hoof and avoiding anything that might add to the stress. 

OK so maybe that's a harsh view on life, but it’s certainly true that we’re doing the jobs of 3 people, managing multiple social platforms, avoiding things that seem like a waste of time and always conscious that there’s ‘so much to do today’.

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Feedback technology in the NHS

Patient feedback technology is proving to be a great friend of the NHS, as hospitals across the UK improve their patient experience.

ViewPoint have partnered with NHS trusts to co-design, innovate and enhance the patient experience through a range of feedback technology solutions.

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Why Does Customer Feedback Matter – 6 reasons

Just to remind us fundamentally what feedback is, think about yourself stood in front of a mirror. You’re seeing yourself from the perspective of another person, and to quote an old saying you’re seeing yourself, ‘warts and all’. Your hair, makeup, clothes, shoes…all reflected back at you in order for you to make adjustments, changes and improvements.

It matters to us how we look – and it should equally matter to us all how our customers or users of our services view us!

Here are 6 reasons why feedback matters:

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Who are you listening to?

Do you struggle to get service feedback from your customers?

We know  this can be frustrating. Afterall, you know your customers have an opinion. You know you are ready to listen. How can you make sure they give you the feedback you need?

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The brilliance of only 1, 2 or 3 questions in your feedback surveys

We have been pioneering the use of in the moment short and snappy feedback for 16 years. Right from the off we found that some organisations got it and were quick to adopt the techniques, whilst others held back and were more reluctant to let go of their very long surveys that tried to cover many aspects of the customer, visitor or patient journey.

 

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Writing feedback objectives for your goals

 Giving yourself a moment's time to think through the objectives of your customer feedback strategy will reap rewards with the end result. The questions you ask, when you ask them and how should be determined by exactly what you want to find out. Feedback at its best delivers a true snapshot of opinion which provides new insight to those analysing it. Non-descript or random results are almost always down to a badly planned and executed feedback programme.

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