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4 reasons why smiley face feedback has really taken off

Yes they really are everywhere. I’m sure you’ll have seen a screen or device inviting you to give feedback after a purchase, during a journey or as leaving a hospital appointment.

From simple happy or not rating feedback in airports through to interactive customer feedback kiosks with multiple questions in train stations - the age of in the moment feedback has arrived.

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8 things you should know about feedback kiosks

 
1. They’re free standing

Is that really a big deal? Well it means you have flexibility to place them where they will best serve your requirements. It means they're quick and easy to implement which saves time and money.

(Wall and counter top versions are available too!)

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Why bother investing in customer feedback solutions?

According to a report from American Express, three in five Americans (59%) would try a new brand or company for a better service experience. This reflects an emerging global trend.

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Customer expectations are through the roof

... so you better take soundings. 

The digital revolution has impacted our culture and we find ourselves struggling to keep up with the pace of change.

One impact is to be less loyal and forgiving when things don’t quite work out how we expect. Think about the last time a website froze on you for a few seconds. We’re fast to abandon and click elsewhere for our expectations to be met.

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Why you should get started in measuring customer feedback

 2 minute read

We all need feedback. From healthy infant development, through school and college and into our work-life, getting constructive feedback is essential. So why isn’t the same said for customer feedback?

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Is your survey design holding back your customers' feedback?

3 minute read

It’s a known issue and the bugbear of many a CX or Insight professional. Businesses value feedback; it helps attract and retain both customers and employees alike. But as customers, or feedback givers, we become less interested. Typical sentiments along the lines of, “I’ve got what I need,” “sorry, no time!” or “I don’t believe my opinion will make a difference” all yield the same result – we don’t bother giving feedback. In short, businesses care about feedback, customers don’t. 

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ViewPoint guide to customer feedback reporting

5 minute read

You’ve invested in a customer feedback programme and you’ve got a ton of data, but how do you quickly and easily make sense of it? This is where reporting can help – or hinder!

In this guide, we’ll give you a brief overview of the different types of feedback reporting that are available and how you can use them to aid decision making in your business.

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When Smiley Face Surveys and Feedback really works

4 minute read

It's a busy world and time is precious. We guard ourselves against anything that might add more to the workload and that includes giving feedback.

That's one reason why using smiley faces in feedback is effective - it's just so quick and easy for anyone to respond.

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Six tips for making the customer survey process easy

5 minute read

They're everywhere. Emails after a purchase or service has been received. Online forms after online chat or placing an order. A 'friends and family' question on a touch screen tablet during discharge from hospital. Surveys. They're everywhere. And there's a reason for that. The information - used correctly - can enable organisations and brands to refine their offering and provide an ever-improving experience which translates to more sales, less complaints and better outcomes. Every way it makes sense to understand your customer's experience and constantly tune your offering.

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Customer Satisfaction Measurement - a guide to asking the right questions

5 minute read

When we have a great experience, maybe at a restaurant or favourite store, we want to go back and enjoy it again. A positive experience results in increased customer satisfaction, which in turn leads to greater customer advocacy and loyalty - and ultimately product repurchase or service revisit.

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