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Origins of the smiley face and its use in feedback

Have you ever wondered where the first smiley icon was used and why? In a news article I found in the Guardian the contested origins are linked to a 1963 American children's TV programme called ‘The Funny Company’. It featured a crude smiley face as a kids-club baseball cap logo, with the message ‘Keep Smiling’.

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When Smiley Face Surveys and Feedback really works

4 minute read

It's a busy world and time is precious. We guard ourselves against anything that might add more to the workload and that includes giving feedback.

That's one reason why using smiley faces in feedback is effective - it's just so quick and easy for anyone to respond.

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Why a smiley face question is a great start to a survey

4 minute read

Smiley face questions create an instant opportunity for customers or employees to tell you what they think. We now see them everywhere for quick ratings on internet purchases or as we head off on holiday through the airport security on feedback kiosks.

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