Following continued UK and international growth and development of the ViewPoint platform, Customer Research Technology Ltd (CRT) will now trade as ViewPoint.
Established in 2001, CRT developed a growing range of customer feedback solutions, with ViewPoint being the name of our core technology platform. Initial success was within both local government and the NHS, where we became known as CRT Health. We subsequently won clients in Retail, Hospitality, Leisure and Education.
Simon Rowland, our CEO said, “In the past, CRT was who we were and ViewPoint what we did. By aligning to ViewPoint as our core brand we better reflect who we are as a business. For our many customers to recognise us instantly and to feel the happy brand that we are is important to us, especially as the business continues to develop an international presence. The positive team culture at ViewPoint is palpable and who we are is better reflected in our ‘ViewPoint’ brand.”